Both the brand and its founder Kelli Murray are from the cool coastal town of San Diego. If you've ever met someone from San Diego, the reviews are pretty consistent: they love it there! (If you live there I suspect you strongly agree). The beach, the mountains, California living at its best. The collection features soft neutrals and dreamy prints inspired by this beloved city.
There are so many new styles that we absolutely fell in love with! For starters, there are beautiful new swim silhouettes that are adorable and functional. The rashguard one piece comes in either the adorable lilac/sunburst print or a soft textured sea green. The zip front makes this one piece easy for them to get on or off all by themselves! The San Diego rash guard set for baby boys (pictured) or the San Diego rash guard paired with the striped swim trunks are two looks we love for boys. The gorgeous Marieta Bikini comes in both the lilac/sunburst colorway as well as the soft & chic carnival stripe print. The tassel trimmed kaftans complete the put together beach look.
One of the things that makes this brand our favorite is that they consistently deliver beautiful dresses every season. Dresses that little girls want to wear & that we love dressing them in. A new style this season is the lacy dress in a sweet daisy print. (picture 1). We are also big fans of soft cotton dresses; the raglan dress and the babydoll dress deliver (pictured). We have 5 different prints between the two styles from floral to fruity to stripes or animal print. Back again is the best selling tiered maxi for both Moms and kids in two sweet prints.
Cool styles for boys this season include solid and printed shorts, a few different pant styles and lots of tops. The No Bad Days tee and Bronze drawstring shorts are a favorite look.
See our full selection below to pick your favorites!
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